Most ordinary movie trailers don’t begin with an introduction in which the lead actor sniffs a line of coke, drops the C-bomb, and punts a passer-by in the nards. But then again, Danny Dyer is no ordinary star. Whether in Human Traffic or The Football Factory, Eastenders or Mr Big Stuff, the proud Londoner has long since proven himself one of the toughest, nuttiest, most unpredictable geezers in British media. And with his latest movie Marching Powder, a hard 18 joint that reunites the protegé of Harold Pinter with his Football Factory director Nick Love, it looks like the cockney icon is going maximum Dyer. Check out the trailer below, but be warned — it’s not for the easily offended and 100% not for the ears of children:

“Fighting at football, possession of cocaine, at your age… don’t you feel the slightest bit embarrassed?” asks a judge as he gives Dyer’s Jack Jones six weeks to get his shit together at the start of this decidedly un-PG (or indeed PC) trailer. “Dreadfully embarrassed, mate,” comes Dyer’s response. Cue two minutes of Dyer attempting to get his missus, his mates, and his in-laws back on side as the discovery of a pink pouch of ‘Marching Powder’ looks to sabotage our man Jack Jones’ detox. Naturally, we hope he has an epiphany and straightens out, but also we’d be lying if we said the sight of a ripped-to-the-tits Dyer doing his wired, hooliganistic, sailor-shamingly sweary schtick with no filter in a movie set in The Football Factory universe didn’t get our hearts racing.

And here’s the nutty official synopsis: “Set in the irreverent and profane world of cult classic The Football Factory, the film follows the story of Jack Jones (Danny Dyer), an ageing, drug-taking football hooligan who feels increasingly irrelevant in today’s society as he struggles to keep his family together. Hooked on drugs and adrenaline; and struggling to resist the pull of his firm of fellow football fans, Jack is arrested after some violent matchday exploits and given six weeks to turn his life around, or else face a long spell in prison. Juggling his marriage, his mates, his hard-nut bully of a father-in-law and his unhinged 25-year-old brother-in-law, Jack tries to get his life back on-track but his world slowly starts to spiral out of control. Can Jack overcome his inner demons or is he heading for jail?”