This looks like a peppy, poppy debut for Seinfeld behind the camera – spinning an exaggerated clash-of-the-titans tale out of the real-life rivalry between Kellogg’s and Post to reinvent the very notion of breakfast. And he’s clearly revelling in the ‘60s setting, from the costumes to the colour palette. Most jaw-droppingly, though, that cast list is absolutely bonkers – here it is in full.
As we reported recently, Hugh Grant is playing Tony the Tiger, and it looks like we’re getting physical representations of Snap, Crackle and Pop here too. Amy Schumer looks to be playing Seinfeld’s nemesis, while Melissa McCarthy is on Team Kellogg’s, helping to will the Pop-Tart into creation. Here’s the official synopsis: “Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast. A tale of ambition, betrayal, sugar, and menacing milkmen, Unfrosted stars Jerry Seinfeld in his directorial debut.”
Catch Unfrosted when it hits Netflix on 3 May – and be sure to have a stack of your own Pop-Tarts on hand while you watch.